About
Visual Designer with 12 years helping brands and teams grow through strategic design. I've worked with eDreams, HP, and Nuclio — leading rebrands, scaling campaigns, and building systems that bring clarity to chaos. My approach is simple: I collaborate closely with teams, see patterns others might miss, and create solutions that work under pressure. I genuinely enjoy helping others succeed, whether that's mentoring designers or making sure no one drowns in a glass of water.
Work
Cuideo
|Senior Visual Designer
Barcelona, Catalonia, Spain
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Summary
Supporting Marketing and Product teams. Created landing pages and campaign assets, collaborated on improvements to the internal caregivers’ app, and led the design system to ensure a consistent and elevated brand identity.
Highlights
Developed and implemented a comprehensive design system, ensuring consistent and elevated brand identity across all digital touchpoints and significantly improving design efficiency.
Designed high-impact landing pages and campaign assets for marketing initiatives, contributing to increased user acquisition and engagement rates.
Collaborated cross-functionally with product teams to enhance the internal caregivers' app UI/UX, improving usability and overall caregiver satisfaction.
Managed multiple concurrent design projects from concept to delivery, consistently meeting deadlines and exceeding stakeholder expectations.
Nuclio Digital School
|Brand Design Manager
Barcelona, Catalonia, Spain
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Summary
Led a team of visual designers and video producers, delivering comprehensive graphic design solutions. Developed and maintained the brand’s visual guidelines and templates, ensuring consistency and a strong, recognizable visual identity across all design assets.
Highlights
Led and mentored a team of visual designers and video producers, fostering a collaborative environment that delivered comprehensive graphic design solutions for diverse projects.
Developed and meticulously maintained the brand's visual guidelines and design templates, ensuring consistent and strong brand recognition across all internal and external assets.
Directed the creation of high-quality visual content, including marketing collateral and digital assets, effectively enhancing brand appeal and market presence.
Streamlined design workflows and approval processes, resulting in increased team efficiency and faster project turnaround times.
Nacar Design
|Senior Visual Designer
Barcelona, Catalonia, Spain
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Summary
Designed UI and navigation for tablets integrated into HP 3D printers, creating an intuitive and visually engaging user experience. Developed labels and user guides for printers to enhance interaction and improve usability.
Highlights
Designed intuitive UI and navigation systems for tablets integrated into HP 3D printers, significantly improving user experience and operational efficiency.
Developed comprehensive labels and user guides for advanced 3D printers, enhancing product interaction and usability for a global user base.
Collaborated with engineering and product teams to translate complex technical requirements into visually engaging and user-friendly design solutions.
Conducted user research and testing to validate design choices, ensuring optimal functionality and a seamless user journey.
eDreams ODIGEO
|Visual Designer
Barcelona, Catalonia, Spain
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Summary
Focused on scalable design solutions for large-scale marketing campaigns across digital and mobile platforms. Contributed to the optimization of brand guidelines and developed reusable templates for airlines and tourism offices, improving efficiency and consistency. Supported high-impact initiatives such as the launch of the first eDreams Prime Day, collaborating cross-functionally to meet business and performance objectives.
Highlights
Designed and executed compelling visual assets for multi-channel marketing campaigns, including newsletters, banner ads, and social media, contributing to increased customer engagement and conversion rates.
Managed and prioritized a high volume of design requests from various internal teams, consistently delivering projects with varying scope and complexity on time.
Ensured brand consistency across all marketing materials, maintaining a strong visual identity for a leading online travel agency.
Collaborated with marketing specialists to optimize visual content for different platforms, enhancing campaign performance and reach.
Beabloo
|Graphic Designer
Barcelona, Catalonia, Spain
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Summary
Designed various graphic assets for marketing and branding initiatives at Beabloo, supporting digital advertising solutions.
Highlights
Developed engaging graphic content for digital advertising platforms, enhancing brand visibility and marketing campaign effectiveness.
Collaborated with marketing teams to create visual materials, ensuring alignment with brand guidelines and project objectives.
Assisted in the production of presentations and promotional materials, supporting sales and business development efforts.
Managed design tasks from conceptualization to final delivery, maintaining high standards of quality and efficiency.
Combo Employer Branding
|Brand Designer
Barcelona, Catalonia, Spain
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Summary
Contributed to the development and execution of employer branding strategies through visual design at Combo Employer Branding.
Highlights
Designed visual elements for employer branding campaigns, helping clients attract and retain top talent.
Created a range of brand assets, including presentations and digital collateral, to effectively communicate employer value propositions.
Collaborated with consultants to translate strategic concepts into impactful visual designs.
Ensured adherence to brand guidelines across all design outputs, maintaining visual consistency for client projects.
Qwerty Comunicación
|Graphic Designer
Barcelona, Catalonia, Spain
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Summary
Produced graphic design materials for Qwerty Comunicación, supporting various client communication strategies.
Highlights
Developed diverse graphic design solutions for print and digital media, supporting client communication objectives.
Collaborated with project managers to interpret client briefs and deliver creative visual concepts.
Assisted in the preparation of layouts and artwork for various campaigns, ensuring high-quality production.
Managed multiple design tasks simultaneously, contributing to the timely completion of client projects.
Education
Coderhouse
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Product Design
Bau, School of Design
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Course
UX UI Design
Bau, School of Design
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Master
Branding Design
Universidad de Belgrano
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Licenciatura
Diseño Gráfico
Languages
Spanish
English
Portuguese
Skills
Design & Prototyping
Design System, Figma, Illustrator, Photoshop, Miro, Wireframing, UI/UX Design, Information Architecture.
Project & Workflow Management
Notion, Jira, Workshop Facilitation, Communication, Leadership, Teamwork.
Marketing & Analytics
CRM, A/B testing, Hubspot, SalesForce, Branding, Marketing Campaigns.
Web Technologies
HTML, CSS, Wordpress.
AI & Generative Tools
Lovable, Adobe Firefly, Chat GPT, Google Gemini, Comfy UI, Flora (study stage).